Welcome to part two of this special feature. Here's five more reasons that lead to me buying an XBLIG. 6. A Unique Hook This is a big one for me. The wonderful thing about indie games is that there's additional freedom to think outside of the norms - taking a chance (high risk, high reward) is okay, and it's often the undercurrent of indie genius that draws out new mainstream innovation. If I see a game that is bringing something new or eye-opening to the table, it catches my attention. BIG TIME. Even if it's not a total success, having some sort of hook may peak curiosity enough for me to grab for my wallet. Another way to think about it is to consider a press release. If you write a press release for the game (and hopefully you are), are you telling the public something that will catch their attention? Or are you struggling to come up with anything? Hooks can come in all sorts of forms, but most games seem to falter or forget to really develop one that garners interes...
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